Re-Branding
Our logotype: we are a story made of many stories
Belonging, Evolving
History is a tale evolving from adaptation, review and change. We are a story made of many stories: scientific knowledge, technologies, cultures, people, research and networks of relationships.
In the world of chemistry for more than a century we have built together a particular entity, recognizable and credible, based on a solid sustainable development.
When an organization grows, it’s often necessary to change the way of communicating.
We have intervened on the existing brand and on the logo, looking for simplicity.
We chose our colour – orange – and a dedicated font.
We want to get closer to the customers: our identity is not only a sign but multiplicity and belonging,
values of a great adventure.