Lamberti Transforma - Nova Odessa  

The project location.

  • Alannah Guerrero, R&D Manager - Lamberti Brazil
  • life
  • community
  • lamberti transforma

Our City, a town of immigrants.

First came the Italians and the Spaniards
Our City, a town of immigrants.
Picking Coffeè in Brazil.
Public Domain,

In 1905 was established a rural colonial center where today is the city of Nova Odessa.
Since the late abolition of slavery in Brazil (1888), much of our fertile land remained unexplored and the government began to buy agricultural areas and resell them, with a 5-year payment period, to immigrants who wanted to start a new life in Brazil.

At that time, most of the migratory flow came from Italy, which caused the Italian authorities to create blockades on immigration to Brazil in an attempt to direct the Italians to their own colonies in Africa. During this period, Carlos Botelho (Local Secretary of Agriculture) invited the Consul of Spain to visit Nova Odessa´s farms, as a result, Spanish immigration gained strength.

than the Russians

In the same year in Russia two major setbacks were generating migratory movements: the Russian-Japanese War (1904-1905)  and the terror instituted after Sunday, 22 January 1905: the  “Bloody Sunday” when, in St Petersburg, unarmed demonstrators  were fired upon by soldiers of the Imperial Guard as they marched towards the Winter Palace to present a petition to Tsar Nicholas II of Russia.
Carlos Botelho instructed his assistant and friend Augusto Ferreira Ramos (who was in New York on a government mission), to study the possibility of channeling part of this migratory movement from Russia to Brazil.
Thus, a contract was signed with the shipping enterprise Royal Steam Packet Company, and by May/1905 the first eleven Russians arrived in Nova Odessa.
Unfortunately, these early Russians were not dedicated to agriculture and soon dispersed throughout the region's largest cities. After this, the Brazilian government made contacts with authorities in Riga   and the migratory flow began to concentrate on Latvian colonies scattered throughout the Russian empire and Latvian citizens who were very competent farmers in search of their own land. In addition to their natural talent for agriculture, these Latvian families found in Brazil the opportunity to exercise their faith without persecution, since they were mostly Baptist and Lutheran families.

Manoel Jorge Park, Jardim Santa Rosa

In present days, Nova Odessa counts around 58000 inhabitants, 50% of which are women and amongs them around 15000 are in the age between 20 and 49 years old. 

In current polpulation it is still possible to identify several signs of Swiss, German, Japanese, American, Italian, Spanish, Polish, Russian, Hungarian and Latvian immigration, especially in the culture and customs of their descendants.

During the colonial period, Nova Odessa was a recognized producer of watermelon and cotton, which, after the advance of industrialization, attracted the interest of textile producers to this region, where they came to establish themselves since 1930, initiating a movement that would consolidate the region as one of the most important textile poles in the country and that also motivated the installation of our subsidiary (Lamberti Brazil) in the early 1980s.

At December 31st, 1958 Nova Odessa became a city, officially splitting from the jurisdiction of its neighbor, the city of Americana.

Currently, the main economic activities of the region continue to be textile production (that counts more than 6200 employees), metallurgy and chemical industry (mostly plastics, industrial raw materials and analytical services).



Geographical Position

Nova Odessa is located in the Southeast Region of Brazil, in the state of São Paulo at approx. 120km from the capital.
Nova Odessa is part of the metropolitan region of Campinas one of the areas of greatest economic, human and technological development in our country.

The city is close to Viracopos airport (40 km) and to the port of Santos (200 km).
The city is located near to the two most important Brazilian universities: University of São Paulo (USP) and University of Campinas (UNICAMP), as well as several renowned private institutions of higher education.

The city's climate is tropical semi-humid with temperatures between +10°C and +35°C (Average +26°C) and relative humidity of 76%, with dry winters (June 21 to September 23) and rainy summers (December 21 to March 21).

Nova Odessa Places