Lamberti Transforma - Project Steps

Knowledge, a way to generate a deep human transformation

Implementing a social sustainability strategy implies, for a company like Lamberti, having  a macro view that looks at the reality in which it is inserted and pays attention to the needs of the territory, in connection with the market trends.

Following this vision and in accordance with the United Nation’s Sustainable  Development  Goals,  four  strategic objectives  were identified:

• Centrality of the person and commitment to decent working conditions to promote socio-environmental transformation;
• Democratization of knowledge about entrepreneurship and social impact;
• Local socioeconomic development, investing in the circular economy and new business models led by women;
• Transparency of actions and ethical commitment to social innovation.

Lamberti Transforma Program wants to make sustainable low-income businesses feasible, managed by women in high vulnerability, in the city of Nova Odessa and neighboring cities.

The Brazilian economic crisis, now aggravated by the spread of Covid-19, can only be tackled with creative solutions (“other normal”). In this sense, entrepreneurship is one of the most viable and interesting alternative for families in vulnerability situations to obtain stable income, as well as to generate job opportunities in their surroundings.

However, in a scenario of unpredictable changes and accelerated use of digital methods, tools and supports, it is necessary to promote computer literacy for people who are still far from virtual reality.

Access to this knowledge has the potential to expand a business vision capable of generating different territorial transformations through a journey of integral human development.