In July 2025, the Lamberti Surface Treatment Division – CASE business unit – met for its annual EMEA Sales Meeting. Held for the first time not in HQ, but in the heart of one of Lamberti’s top production & application development sites in Trissino.
The choice of the location was well though as Trissino is not only a center of excellence for leather coatings but also a tangible representation of Lamberti’s innovative center. It provided the perfect backdrop to reconnect, exchange, learn from each other, and grow as a team.
CASE stands for Coatings, Adhesives, Sealants, and Elastomers – key segments where Lamberti brings high-performance natural and synthetic polymers sustainable solutions. The team gathered to review the first half of the year, share regional perspectives, and look ahead to upcoming product innovations. But above all, this was a meeting designed to inspire.
“We wanted people to step outside their usual roles and environments,” explains Maurizio Poyre, Global Business Development Manager. “Having colleagues from sales, product management, central R&D, and application labs all in one room created the kind of dynamic exchange we rarely achieve in videoconference”
Over the course of two days, participants presented market insights, commercial challenges, and successful strategies from their territories. They explored future product launches, focusing on performance and sustainability, and gave the stage to several powerful success stories.
One standout example was the introduction of a new product line to a major player in the Direct-to-Metal (DTM) coatings sector – a long-standing goal for the team, finally realized thanks to a precise combination of market listening, technical agility, and customer collaboration.
These stories weren’t just celebrated –They were also analyzed; What made them work? How can they be replicated across geographies or market segments? The success relies upon: clarity of customer need, the strength of Lamberti’s application-driven R&D, and a trusted client relationship willing to co-develop new solutions.
A sales meeting is a team-building experience.
A blend of new hires, new blood to learn from the experienced people, a melting pot of strong expertise and new ideas, surfing on the multiple activities and technologies of Lamberti to open the senses– to see how coatings for leather, for example, might inspire breakthroughs in other CASE applications.
“Putting people in the same room foster quality of exchange and content. When we socialize and meet at dinner, we continue to build the relation, breaking the ice when at the opposite a tool like Teams would increase the effect”
Cyril Brichard, Director of Surface Treatment Division
More than just a yearly check-in, the 2025 CASE Sales Meeting was a celebration of Lamberti’s unique working model. A model that leverages deep technology, functional cooperation, and human connection to develop solutions that matter.
In a world where remote work is the norm, Trissino reminded everyone of the power of presence – and of the value in growing stronger together.
When innovation is powered by people and guided by purpose, transformation becomes a shared journey.
At Lamberti, we believe that true progress comes from connection – that’s why we don’t just deliver solutions, we build partnerships that perform.