Raising awareness about the importance of prevention and early diagnosis of breast and cervical cancer
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Pink October is a global campaign dedicated to raising awareness about the importance of prevention and early diagnosis of breast and cervical cancer.
In Brazil, the initiative unites organizations, healthcare professionals, and communities to promote education and screening throughout October.
Iconic landmarks turn pink to inspire solidarity and remind everyone of the importance of self-care.
The campaign highlights the need for regular checkups and access to early diagnosis, key to saving lives.
More than a color, Pink October represents hope, strength, and the power of collective action against breast cancer.
“Awareness events and campaigns remind everyone that their health matters and that knowing oneself is an essential part of self-care.
When we participate and support these actions, we strengthen our commitment to ourselves, encouraging prevention, self-care, and choices that value life.”
Laura Freitas – HSE Apprentice
Inspired by this cause, at Lamberti Brasil we organized a special moment for our female employees, reinforcing our commitment to health, well-being, and people care.
We held a warm and meaningful coffee break, creating an opportunity to share stories, reflect, and strengthen the bonds of empathy and connection among our teams.
The event also featured an inspiring lecture by our Occupational Physician, Dr. Camila Canciani, who shared valuable insights on prevention, self-care, and healthy habits.
It was a moment of learning, dialogue, and experience sharing, reinforcing the importance of taking care of each other every day.
More than a symbolic action, Outubro Rosa at Lamberti reaffirms our purpose of caring for people and promoting respect, empathy, and well-being in every workplace.
“The event held in celebration of Pink October carries the important mission of reminding all women how valuable their health is and how essential it is to know themselves.
This message should be remembered all year long and shared not only in the workplace but also at home, to promote a culture of prevention and self-care.”
Dr. Camila Canciani – Occupational Physician
“It has been an amazing experience to take part in promoting and relaunching such important initiatives, such as Yellow September, Pink October, and Blue November, here at Lamberti Brasil.
As an HR professional, it is very rewarding to see the engagement of our CIPAA and HSE team in every detail, bringing information, care, and support to all employees.
More than just campaigns, these are moments of connection and awareness that strengthen our purpose of caring for people and creating a more human and healthy work environment.”
Fabiana Costa – Human Resources, Lamberti Brasil
